Pinterest SEO: How I Use Kim Ward’s Approach to Write My Pins

You have an article you want to share. You have an image you like. You may even have a keyword picked out.

Then you reach the title and description boxes and think, “Now what do I write?”

That last little step can take up a surprising amount of brain space. You want the words to make sense, include your keyword, and give someone a reason to click—without sounding like a sales pitch.

As I build The Resource Wonder, I’m learning how to put those pieces together. Kim Ward’s approach to Pinterest SEO has become part of the way I work on my pins, and her Pin SEO Copywriter is a resource I love.

If writing your pin copy is where you get stuck, here’s why it may be worth a look.

Affiliate disclosure: This article contains affiliate links. I may earn a commission if you purchase through them.

What Is Pin SEO Copywriter?

Kim Ward’s Pin SEO Copywriter is a tool designed to help turn keywords into Pinterest titles and descriptions.

Its focus is the writing part of creating a pin: taking the topic you want to share and helping you put it into clear, search-focused words.

That distinction matters to me. An attractive image gets a pin ready visually, but I still need wording that explains what someone will find when they click.

The tool gives me something specific to work with. I can then check the wording against my article, my audience, and the way I want Resource Wonder to sound.

Why I Like Kim’s Approach

I’m building my digital marketing skills as I go. I appreciate having a process I can come back to instead of treating every new pin as a completely new puzzle.

Kim’s approach has helped shape the framework I use when working on Pinterest copy. I start with the topic and audience, bring in a relevant keyword, and work toward a title and description with a clear invitation.

For Resource Wonder, that invitation needs to feel natural. Sometimes it’s “Read the article.” Sometimes it’s “Explore the guide.” The wording should help someone decide whether the next step is useful to them.

I want my pins to sound like an invitation to a conversation. I don’t need them to shout across the room. There’s enough of that online already.

How This Fits Into My Resource Wonder Workflow

Here is the process I’m developing for my own pins.

1. Start With the Page I’m Sharing

Before writing a headline, I look at the article, guide, or product page.

What does it actually offer? Who would find it useful? What question does it answer?

A pin about a free guide needs different wording from a pin about a paid webinar. I want the promise on the pin to match the destination.

2. Research a Relevant Keyword

I use Pin Clicks to explore phrases related to the topic.

I look at both the wording and the results. A phrase with a large displayed volume can be interesting, but I also ask whether it fits what I’m sharing.

For example, when researching a Pinterest keyword guide, we found that results for “Pinterest keywords” included aesthetics and wallpaper searches. “Pinterest SEO” gave us a clearer marketing angle for that particular pin.

That is why I like to do the research before settling on my copy.

3. Use Kim’s Approach to Develop the Title and Description

Once I have a topic and keyword, I can work on the wording.

This is where a tool such as Pin SEO Copywriter fits: helping turn that keyword into a title and description instead of leaving me staring at an empty box.

The goal is a readable title and a description that explains the value of the linked page. I want the keyword to belong in the sentence, rather than feel squeezed in.

4. Review the Copy in My Own Voice

I still read every draft.

Does it sound like something I would say? Is it accurate? Does it promise more than the article or product delivers?

For Resource Wonder, I look for warm, practical language. If a sentence sounds too pushy, I soften it. If it makes a claim I cannot support, I take it out.

A writing tool can help with a draft. I remain responsible for what I publish.

5. Add a Clear Next Step

I finish with an invitation that matches the destination, such as:

• Save this pin and read the article.
• Click to explore the guide.
• See how the tool works.

When I’m using an affiliate link, I include a disclosure as well.

Who Might Find Pin SEO Copywriter Helpful?

This tool may be worth exploring if you already create Pinterest content but get stuck writing titles and descriptions.

It may also suit bloggers, small business owners, and affiliate marketers who want help turning their chosen keywords into copy they can review and personalize.

If your main challenge is deciding what your content is about or which audience you want to reach, begin there. A clearer topic gives you a better starting point for the writing.

What I Would Keep in Mind

I see Pin SEO Copywriter as writing support within a larger process.

I still need relevant content, a working destination link, and time to review what I create. I would not treat a title or description as a promise of rankings, clicks, or income.

Before purchasing, read the current product page and check the access requirements and terms so you know what you’re getting.

Want to Take a Look?

If you’ve ever had your image ready and your keyword chosen, only to get stuck on the words, I understand why this part can feel frustrating.

Kim’s approach is one I enjoy using as I continue building Resource Wonder. You can explore the tool and decide whether it fits the way you like to work.

Take a look at Kim Ward’s Pin SEO Copywriter.

You don’t have to figure out every part of digital marketing at once. Sometimes the next useful step is getting a little help with the part that keeps slowing you down.